Bringing a New York based recipe blog to life
Lyn in the Kitchen is a new food blog founded by influencer and model Lyn Hersh, aka @geishagrl. We started from scratch with Lyn to create a brand identity and web presence that is playful and full of life.
Web Design, Branding
2020
Collaborators: Alex Alspaugh
↓ Lyn in the Kitchen
Logotype
We began our branding for Lyn in the Kitchen with the logotype. Set in the bubbly, display typeface Coney, the logo aims to convey the fun and lively attitude of Lyn and her blog. Two logotype lockups were made — one specifically for web, and one for all other branding purposes.
Design System
Robust color and type systems were designed for the website. Two separate color palettes were made — one pastel, and one saturated. This allowed us to layer colors on top of each other without losing valuable contrast. The type system consists of a round, playful serif, Recoleta, and a mono-linear sans serif, Roobert. This pairing brought visual interest and variety, while still being balanced through the typeface's similarities.
Website
The final website was designed to be flexible and grow with Lyn's blog. The site is comprised of a series of card styles that can be used for recipes, general blog posts, or short cooking tips. The cards break out into full pages for recipes, and longer posts.

We are currently in the process of also developing Lyn in the Kitchen with CMS functionality.